If you’re a business owner or an entrepreneur, you may be asking yourself if you need a website. You may be surprised to learn that no matter the size of your business, having a website is important. According to Statista, there are over 270 million internet users in the United States alone. In addition, studies have shown that the average adult spends approximately 5.9 hours on digital media a day. Despite this fact, 46% of businesses in the United States still do not use websites according to Clutch. So if you don’t have a website, you’re losing out on a lot of opportunities to bring in new business. If you don’t have a website, how are your customers going to find you?
Even if your business is a brick and mortar store or a local restaurant, having a website is still important for your business. Here are some of the top reasons why you should have a website for your business:
1. More and more people are shopping online
With the increase in the prevalence of tablets, smartphones and other portable technologies, more and more people are using the internet to make decisions about their purchases as well as to buy products and services. Having a website allows you to inform the public about the services and/or products that your business offers. Even if you have a local business such as a small restaurant, having a website can still provide you with a lot of benefits. For example, having a website will enable people who visit your website to know who you are, what you offer and how to get in touch with you.
Additionally, people use Google search to decide on where to shop and what to buy. So if you don’t have a website, potential customers won’t be able to find you by searching you online. This will likely cause them to buy from a competitor that has an online presence instead.
People also use Google to compare prices, research products and/or services that they want to purchase, or to get additional information about a particular retailer or company before considering doing business with them.
2. Accessible 24/7
With a website being available 24/7, customers have the ability to contact you even if you are away from your desk or outside of business hours. If you sell products online, customers are able to purchase items from you 24-hours, 7 days a week unlike an in-person storefront.
3. Increases your reach
Customers can find you through search engines by typing in the name of your company or a keyword relevant to your business
Without a website you are limited to doing business in the proximity of your geographic location. Having a website expands your reach and allows you to have the opportunity to have customers around the world.
Unlike with social media, your website is fully accessible by any user without having to register for any type of account. In turn, you are able to sell products to a larger amount of people and have a greater reach.
4. Helps establish credibility
People expect businesses to have a website and not having one raises suspicion.
It is common practice for consumers to search for a business online before considering purchasing from them. If people can’t find basic information about the business they are likely to check out a competitor instead.
Another way to help establish your authority in your industry is by posting quality content on your website. Having a blog on your website is a great way to boost your credibility while also improving your SEO.
5. Cost Effective
The cost of a website is much cheaper than traditional advertising (ads, print, radio, etc.). A website can serve as a cost-effective marketing tool and can be updated at little to no additional cost. A website also serves as your business card and is a great way to promote your business.
7. Allows you to showcase your skills
Having your own website allows you to demonstrate your skills by displaying your portfolio of past work and testimonials from previous clients. This gives you the opportunity to impress your site visitors and show them what you are capable of.
8. Saves you time
Even if you’re not selling anything on your website, your website can save you time. For example, you can prevent potential customers from calling in and having to ask basic information such as your hours of operation and location by simply including this information on your site’s homepage. Having a frequently asked questions section on your website can also save you time from having to answer the same questions over and over again.
9.Gives you an online presence
If someone wants to learn more about your business they can easily go to your website to learn about your business and the products and/or services that you offer. Potential customers wanting to get in touch with you can easily by locating your contact information on your website.
It is useful to hire a professional web designer to build your website to present your business in the best possible way. Having a well designed, responsive website allows you to leave a positive first impression to your site visitors and increases the likelihood that they will be interested in your business and potentially purchase a product or service from you.
Interested in web design services? Mint Design specializes in web design for small businesses. We want your business to succeed and are dedicated to providing you with the tools you need to grow your business.