A responsive website is key to driving traffic to small businesses.
What is a responsive website and why is it so essential for driving traffic to small businesses? A website is considered responsive if it is able to adapt to devices of all screen sizes. In other words, the website is able to reformat itself and maintain its functionality across all devices. With the rise of smartphone and tablet usage in the last decade, the importance of having a responsive website for establishing a successful business cannot be overstated.
Why does having a responsive website matter?
According to Statista, the number of mobile phone users in the world is expected to surpass the 5 billion mark by 2019. It is important to remember that customers are able to access your website across a multitude of devices whether it be via a tablet, a mobile phone, or a laptop. It is critical that your website is compatible with all devices because it is more likely that a customer will return to your site for business if the website is functional on the device that they choose to view your website on. Therefore, your site’s design must be able to adapt to all screen sizes or you could be at risk of losing your customers.
A responsive website is a necessity and not a luxury. What are the benefits of a responsive design for small businesses? A study conducted by Google found that 67% of mobile users are more likely to purchase a product or service from a mobile-friendly site. In fact, a report from SimilarWeb found that approximately half of the website traffic originated from mobile devices. Therefore, it’s important for your business to have a website that is flexible across all screens.
More importantly, Google considers the responsiveness of a site when ranking your website for Google Search. Responsive websites are able to load faster, have a lower bounce rate and therefore rank higher in Google Search. So if you want your website to rank at the top in Google Search, your website MUST be responsive. We here at Mint understand the importance of responsive web design and always make it a priority in each website we make. To optimize the potential of your business, it is a great investment to reach out to a professional for guidance on creating a well-designed website with a responsive design.