Whether you own a small local business or a major corporation, social media marketing is imperative to the growth of your business. As of 2018, there are over 3 billion active social media users in the world. According to Statista, by year 2021 the number of active users on social media is expected to be 3.02 billion. With the number of social media users on the rise, it is becoming increasingly important that businesses incorporate social media into their marketing strategy.
In fact, many users use a brand’s social media activity as a means to measure how dedicated a company is to their customers. Having a social media presence with regularly updated accounts can significantly boost your sales.
Here are the top reasons why your company should utilize social media marketing as a strategy for growing your business:
1. Cost effective
Social media marketing makes it easy to target your ads to your intended audience. You can target a particular demographic (e.g. specific income, age range, etc.), which is beneficial because it allows you to save money by not showing your ad to people who are highly unlikely to be interested in your product or service. In addition, social media ads are much cheaper that other traditional forms of advertising such as print, TV, radio advertising and search engine ads.
2. Increases brand awareness
Social media marketing increases brand awareness by making it easy for users to share content with their network. As your followers share your content with their friends, the number of people who know about your brand increases. In addition, having a social media presence makes it easier for people to find your company as social media pages can rank on Google search as well. By posting regularly, you can maximize the chances that more people will learn about your company as your audience expands.
3. Improves customer satisfaction
Having a social media presence also gives you the opportunity to connect with your customers on a personal level and allows you to engage with them.
Unsatisfied customers have the opportunity to reach out to your company via a social media platform such as Twitter, which gives the company the opportunity to address the issue and make it right, as well as apologize publicly to customer complaints. This gives you the opportunity to provide your company’s customers with excellent customer service and make them feel like you care about their concerns.
4. Increases inbound traffic
Each social media platform you are active on gives you the opportunity to create content that will capture a user’s interest and bring them to your site. Every time a user views your content on social media, the more chances there are that they will visit your site and potentially purchase a product or service from your company. The more valuable content you create, the more chances you have of drawing more traffic to your site.
5. Improves SEO ranking
Google uses social media presence as a metric for ranking sites on Google search. While having high quality content is the number one factor Google uses in ranking search engine results, having a strong social media presence can significantly improve your SEO ranking as well.
6. Helps establish your authority
Social media gives you the opportunity to answer questions, give advice, and share pertinent information to other users. This allows you to demonstrate your expertise in a particular field and can draw interest to your company.
7. Gain insights on your customers
You can gain insights on what your customers think about your product or service by reading their comments and reviews. This feedback can be used to improve upon the products and services that your company offers. In addition, you can also measure their engagement to see what types of content they are most interested in.
Tips for using social media for marketing purposes:
-Focus on a few different social media platforms, determine which platforms are most used by your target audience.
-Use analytic tools to measure the efficacy of your social media activity to help optimize your reach.
-Create high quality content that provides value and resonates with your intended audience, this will increase engagement and the likelihood that the viewers will share your content with others.
-Post content and actively engage with users on a regular basis. For each social networking site you plan to use, create a content calendar that details how often you will post, what kind of topics you will post about, and what time of day you will post.
-Treat social media with the same level of attention as any other marketing efforts.
Social media marketing is absolutely essential to any marketing strategy and can increase the number of site visitors, leads, customers and engagement rates, as well as improve your brand’s image. Mint Design is dedicated to helping small businesses grow and offers social media management services tailored to your company’s needs.