Why is branding important?

Why is branding important?

The only way people will constantly recognize you is through branding.  This brand must remain consistent in everything you produce.  The brand should be simple, clean and represent your business in some way.  The colors, fonts and style must carry through on every page of your site.  For instance, if you see an image of an Oreo, you immediately know it’s an Oreo – nothing further needs to be explained!  But, if the cookie is no longer chocolate, but instead vanilla, you no longer think ‘Oreo’ because it is not definitively recognizable.  Your ‘message’ and verbal style must also remain consistent which is why it is important to speak your truth and maintain your authenticity.  This will keep your brand consistent even in verbal conversations you may have with a customer.